Brian Kraff founded Market Hardware, Inc. and serves as its Chief Executive Officer. Mr. Kraff was the Founder and Chief Executive Officer of eStudentLoan.com, the world’s largest comparison marketplace for student loans, which partnered with national lenders such as Citibank, American Express and Bank of America to serve over one million users. He also served as Division President of the EDU and ScholarAid divisions of Student Advantage. He was also founder of Advanced Network Systems, an IT services business headquartered in Washington, DC and served as its Chief Executive Officer from 1991 to 1995.

Mr. Kraff was also a Partner at Hearthstone Vanguard Group in Washington DC, where he placed and managed venture capital investments in numerous start-up ventures. In addition, he served as the Director of Network Services for the American Bankers Association where he managed the Telecom, Training and Technical Services teams. He was a founder and Chairman of the Board of 13 Colonies Software, Inc. Mr. Kraff serves as Director of Pivotry Corporation. He served as Member of Advisory Committee at Transactis, Inc. He has a Bachelors of Arts degree from Cornell University and a Masters in Business Administration in Finance from Columbia Business School, where he focused on Managing New Ventures and Transactions.