Higher Digital Brand Guidelines
A reference for typography, color palette, logos, and UI patterns used across the Higher Digital brand.
Logo
Primary Logo (Light Backgrounds)
Reversed Logo (Dark Backgrounds)
Color Palette
Navy Blue
Primary
#104378
rgb(16, 67, 120)
Medium Blue
Secondary
#306ba8
rgb(48, 107, 168)
Dark Navy
Footer / Dark UI
#0b3460
rgb(11, 52, 96)
Deepest Navy
Footer Bottom
#082A4E
rgb(8, 42, 78)
Gold
Primary Accent / CTA
#ffbe50
rgb(255, 190, 80)
Orange
Secondary Accent
#ff8a59
rgb(255, 138, 89)
Slate Gray
Body Text
#5d646b
rgb(93, 100, 107)
Light Gray
Borders / Backgrounds
#e8ecf1
rgb(232, 236, 241)
Off-White
Section Backgrounds
#f4f6f9
rgb(244, 246, 249)
White
Page Background
#ffffff
rgb(255, 255, 255)
Typography
HEADINGS - MONTSERRAT
Heading 1
Montserrat Bold 700 · 52px · Line-height 62px
Heading 2
Montserrat SemiBold 600 · 40px · Line-height 50px
Heading 3
Montserrat SemiBold 600 · 26px · Line-height 36px
Heading 4
Montserrat SemiBold 600 · 20px · Line-height 30px
Heading 5
Montserrat SemiBold 600 · 18px · Line-height 28px
Heading 6
Montserrat SemiBold 600 · 16px · Line-height 26px
BODY TEXT - OPEN SANS
Higher Digital is a global consulting and managed services firm built exclusively for higher education. We help institutions connect strategy, operations, and delivery to achieve lasting institutional change through clarity, alignment, and steady progress.
Open Sans Regular 400 · 16px · Line-height 1.7 · Color #5d646b
LABELS & OVERLINES - MONTSERRAT
SECTION LABEL
Montserrat Bold 700 · 13px · Uppercase · Letter-spacing 2px
Buttons & UI Elements
BUTTONS
Gold #ffbe50 + Navy text
Montserrat Bold 700 · 15px
Navy #104378 + White text
Montserrat Bold 700 · 15px
Transparent + Navy border
Montserrat Bold 700 · 15px
Orange #ff8a59 + White text
Montserrat Bold 700 · 15px
FILTER TABS
Inactive Tab
Hover State
Montserrat SemiBold 600 · 14px · Border-radius 6px
DARK BACKGROUNDS
Card on Dark
Body text on dark backgrounds uses #cdd7e4 for comfortable readability while maintaining contrast.
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Card on Navy
Light blue text #b8d0ec pairs with the primary navy for secondary content on branded sections.
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