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Higher Digital Adds Global Marketing Expert, Hilary Longo, to Management Team
[McLean, VA] Higher Digital announces that Hilary Longo has joined the management team as Vice President of Marketing for the company worldwide. With extensive experience at high tech companies in growth mode, Ms. Longo brings deep understanding of integrated marketing planning and execution to serve Higher Digital’s target audience of higher education leaders, including presidents, chancellors, provosts, chief information officers, and governing bodies.
“Hilary is an excellent and timely addition to our team,” said Wayne Bovier, Co-Founder and Chief Executive Officer of Higher Digital. “Our marketing and communications needs have accelerated due to our growing partnerships and global client base, expanded thought leadership initiatives, new consulting service packages, and an upcoming software market launch. Hilary and I worked together in a high growth company in the past, and I’m excited to see how she will take our marketing to a new level of engagement with clients and prospects.”
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“Joining the Higher Digital team brings me back to a high-energy environment, with colleagues that are driven to serve the higher education market and offer solutions that innovatively address the challenges there,” said Longo. “At this stage in my career, I’m fortunate to be able to choose a role with a talented and positive team, especially as Higher Digital experiences growth and expansion of its offerings and the value it delivers to customers. It’s an exciting time, where we are working with education leaders to solve hard problems, both enjoying the experience and each other, all while getting things done.” |
In previous roles, Ms. Longo served as the lead for marketing and communications for global organizations with operations in the US, Europe, Australia, Japan, and Africa. While these companies and nonprofits delivered a variety of solutions ranging from Internet of Things technology to medical research support, Ms. Longo’s career has always featured strategic, organization-specific value propositions requiring comprehensive, audience-specific marketing strategies. In addition to her role with Higher Digital, Ms. Longo serves as an executive in residence for the University of Maryland, in support of the National Science Foundation I-Corps program, working with entrepreneurs testing business hypotheses, refining their target audiences and messaging, and fleshing out their business and go-to-market models.
About Higher Digital
Higher Digital is a digital transformation company that provides consulting, software, and data benchmarking tools to significantly reduce the time and cost for higher education executives to assess, prioritize, and measure their digital strategies. Higher Digital is headquartered in Tysons Corner, Virginia, and has offices in London, UK and Amsterdam, The Netherlands.