Bryn Mawr College’s website was trying to serve everyone, blending external marketing and internal campus needs into one cluttered site. Before committing to a new platform, the College partnered with Higher Digital for a clear, decision-ready view of its digital communications ecosystem.
Over four months, we engaged 163 stakeholders and analyzed more than 10,500 site links, combining UX research, enterprise architecture, and analytics. The work validated a dual-platform strategy and showed that the core issue was structure, ownership, and audience separation rather than Drupal itself.
The College now has a shared, measurable baseline, a path to 10% to 20% less ongoing content maintenance, and the clarity to move confidently into vendor evaluation and roadmap planning.
“This was never just a web project for us. Higher Digital really got that, and they helped us clarify audiences, channels, and governance in a way that feels energizing and genuinely achievable.”
Amanda Coltri, Director of Digital Strategy and Engagement, Bryn Mawr College
